 Case Study - John Nordstrom
AmeriPlan USA Leader Adopts a New and Profitable
Marketing Angle
Situation:
John Nordstrom is a leader in AmeriPlan USA. He experienced much success using the company-approved email marketing strategy to grow his team of Independent Brokers.
Challenge:
Because John solely relied on his email marketing, over time, 30-40% of his email messages were blocked by ISP’s. This meant that his audience was shrinking even though he was purchasing the same amount of leads each month. His cost had risen to nearly $20 just to talk to one prospect. And based on his closing ratio, John was paying $50-$75 per lead that joined his business.
John needed to develop a solution for him and his team to market their business that would deliver better results than their current email marketing strategy.
Solution:
In January 2004, John partnered with Scott Heistand from Cutting Edge Media (CEM). "Scott truly took the time to understand all the needs of my business. He proposed a prospecting solution that was very different from our email marketing. Scott assured me that a solid partnership would make
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