 Case Study - Patti Roney
USANA Leader Creates Systems using Internet Marketing & the most sophisticated Lead Generation Program in Network Marketing.
Situation:
Patti Roney had already made a name for herself in USANA — both as a leader and as an interviewer. She was leading a team of successful entrepreneurs and training internationally through Global Conference Calls.
As somewhat of a "Cinderella" story, Patti came from a background of professional business owner who ended up a single mother of 6 children and had to face a loss of $75,000 in her retail business. As a homeschool mother, network marketing was her answer.
But there was a need for more aggressive systems, the use of more technology, and the ability for every new associate to be comfortable with Internet marketing. Patti knew that to grow fast personally and to grow her team fast she would need the leverage of the Internet.
Challenge:
Patti had worked with many lead generation companies and had found they weren't delivering what she and her team needed for their future success.
She wanted:
- Internet leads that were immediately sent to the associate upon their request for information
- A prospect management system that would make it simple for a rookie or an expert to use effective technology in managing their prospects
- Professional support with true concern for their team success
- Leads that were well sorted and seriously looking for an opportunity
- Leads with enough of a resume that she could determine their needs and how to contact properly
- An Internet partner that would integrate their leads into Patti's existing systems of training and recruiting
- A program that was always evolving and growing... something "cutting edge"
Solution:
In 2001 Patti was introduced to Cutting Edge Media. After putting CEM through a rigorous testing program and working closely with their team of experts, Patti made the decision to use their program exclusively. She felt completely comfortable with these professionals, their systems, their respect for the seriousness of a high-caliber lead program, and their commitment to staying close to the needs of both the prospect and the associates of USANA.
Over the next few years, CEM's experts teamed up with Patti and brought the USANA associates a variety of programs to meet their needs.
- An Internet Lead program was implemented for the USA, Canada, Australia, and the U.K.
- A lead program to fit any budget was presented.
- Strategic training was implemented to fit into the USANA systems and the advanced high-tech systems Patti was building for her team.
- A Prospect Management System was created by CEM which further advanced the prospecting process.
Results:
When Patti met CEM and began her movement towards Internet Marketing, she was a Director with USANA. Over the next 3 years she trained her team and many others in USANA concerning Internet Marketing and the use of Global leads. The result of using this high caliber program and implementing the systems was the movement to Silver Director (skipping Bronze Director)... onto Gold Director, and Ruby Director.
It's a time in network marketing when the world becomes small and communication becomes critical. Earning 6-figure incomes like Patti's and 7-figure incomes (she believes to be her future) becomes a reality for many, rather than just the dream. Patti sees this reality as a direct result of Internet marketing combined with excellence in a company like USANA.
Results with team members using the CEM program have been incredible. Whether using the leads programs for training in communication skills or to increase their speed of building their teams, associates using this program tend to be far advanced from those who do not.
Patti and her team have found that CEM is the premier lead program with individualized programs for the needs of the company and the systems. Their expertise is far above the norm and the commitment goes far above the expected. Patti feels that there cannot be a company in the Internet marketing business that touches the value of CEM.
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