 Case Study - Patti Roney
USANA Leader Creates Systems using Internet Marketing & the most sophisticated Lead Generation Program in Network Marketing.
Situation:
Patti Roney had already made a name for herself in USANA — both as a leader and as an interviewer. She was leading a team of successful entrepreneurs and training internationally through Global Conference Calls.
As somewhat of a "Cinderella" story, Patti came from a background of professional business owner who ended up a single mother of 6 children and had to face a loss of $75,000 in her retail business. As a homeschool mother, network marketing was her answer.
But there was a need for more aggressive systems, the use of more technology, and the ability for every new associate to be comfortable with Internet marketing. Patti knew that to grow fast personally and to grow her team fast she would need the leverage of the Internet.
Challenge:
Patti had worked with many lead generation companies and had found they weren't delivering what she and her team needed for their future success.
She wanted:
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