 Case Study - John Zenes
XanGo Leader Discovers the "Next Step" After Talking with His Friends & Family.
Situation:
John Zenes, a leader with XanGo started his network marketing journey the same way many do: by making a list of his friends and family.
Challenge:
After John exhausted the list of everyone he knew, he needed to find a way to talk to more people — those who were open-minded and wanted to hear about his opportunity.
Solution:
In the year 2000, John found Cutting Edge Media and tried many of the CEM lead services with much success; he also tried many CEM competitors with little success. After three years of testing the options in the market, he decided to use CEM exclusively.
"Cutting Edge always delivers exactly what they promise. They consistently provide me and my team with leads that match our marketing strategy. We got the most bangs for our bucks using their real-time specific and non-specific leads, along with industry training to support our team," John explains. "Their personal touch is one big way they set themselves apart from the rest," John adds.
In the summer of 2004, John teamed up with Jon Romig from Cutting Edge to create a strategy to support John's growing team of XanGo distributors with a customized lead and training program. Knowing CEM was the best choice in the industry, John became an advocate for CEM encouraging other top XanGo leaders to join the coalition to mastermind the CEM/XanGo Total Prospecting Solution.
When completed, the solution included a medley of specific and non-specific leads from the Internet and TV, weekly training calls, live events sponsored by CEM, and customized online training.
"The leads were the biggest priority for us. Our team had the most success calling qualified, fresh leads. So many distributors start off using one of the non-specific Internet leads to target men & women in the US, women in the US, or men & women in Canada looking for a home business. And for those distributors who want to spend a bit more for a higher-quality lead, we created two XanGo leads who answer an ad about our business opportunity," John explains.
John and Jon worked closely with the XanGo leadership to customize the distributor training and support. Here are some resources they came up with together:
- Step-by-step prospecting process with leads
- Follow-up phone scripts
- Autoresponder campaign
- Online training archive
- Weekly training calls
- Live weekly prospecting calls
- Distributor events for face-to-face training
This distributor lead program goes far beyond providing quality leads. It delivers results to satisfy countless needs of the XanGo distributors to earn its name Total Prospecting Solution.
Results:
The partnership between the XanGo distributors and CEM has evolved greatly. CEM purchased an office in Salt Lake City to operate near the XanGo home office. Jon Romig is the on-site CEM marketing consultant who works hand-in-hand with top distributors and company leaders.
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